Business Services Communications • Charting New Business Opportunities for a Regional Wireless Carrier • Developing Business Solution Offerings for a Communications Company Financial Services Printer-friendly format

Charting New Business Opportunities for a Regional Wireless Carrier A major, wireless network operator is focused on growing the business, both in-region and outside their spectrum area. The increasing importance of wireless data, the opportunity to service heightening demand from business customers (particularly those with a mobile workforce), a flattening of voice subscribers, and the commoditizing of communications transport are all trends affecting the company. Current initiatives to serve business customers have been limited and predominantly product or feature oriented, as opposed to solution-based. The General Manager of Wireless Data turned to SimpatiCo based on a history of delivering actionable strategies that are grounded in solid analysis and organizational mobilization.

	SimpatiCo's Role
	We worked with the GM and his direct reports to develop the concept of mobile business solutions, solidifying support from the Wireless business unit President and other key influencers throughout the multi-faceted communications company. Specifically, SimpatiCo delivered the following: Definition of mobile business solutions, including the network of competencies needed to deliver solutions Research and categorization of current solutions in the market place (including depictions of key players and their partnerships), identified the value provided to customers, and the provision of relevant observations for each category Analysis of 20-30 players in the landscape, and a summary of partnership potential based on competencies Quantitative sizing of the mobile business solutions market, combining secondary research on ASPs, corporate technology spend, and the hardware, software, and communications markets Participation in the selection of target sectors, and implementation guidance for solution beta tests Summary of capabilities in other units of the company that could be leveraged for solution creation and delivery Detailed project plan for continuing solution development and implementation

	Results
	Within 12 weeks, the wireless unit has an actionable framework for delivering a significant business opportunity, as well as broad-based buy-in to move forward. Beta tests have been established to gather essential customer feedback. New roles and responsibilities have been outlined with leadership positions being filled to develop, market, and sell mobile business solutions. The GM and his team are well positioned and eager to continue pursuit an emerging market.
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